The business plan is the foundation of your investor package. However, most entrepreneurs are too busy with other priorities – such as developing products, finding customers, and recruiting a team – to prepare a compelling business plan.

Since 2011, Dexter has helped more than 500 entrepreneurs develop business plans that helped to raise over £26 million in capital. Most of our consultants have hands-on experience starting and growing businesses.

We will help you refine your ideas and strategies, and mould them into a viable business.

We challenge your assumptions, fill gaps in your thinking, do lots of independent research and analysis, and help formulate business models, tactics, and strategies.

We help crystallise your long-term competitive differentiation, identify target markets, and plan for business scalability.

And then we help you express it in a compelling package – whether it’s a business plan, pitch deck, PPM (working with your attorney), financial forecast, Business Model Canvas, elevator pitch, or executive summary – that is most appropriate for your specific situation and target audience.

The majority of market researching companies tend to work for the industry leaders – big corporations. We, on the other hand, work mostly with SMEs. Our market research gathers solid, factual, defensible information that is relevant to your company’s niche. We combine quantitative market research (statistical analysis, graphs, charts) and qualitative market research (interviews, articles, opinions) to give a balanced and accurate picture.

Why Market Research is Important

Accurate market research is the foundation for every business or marketing plan. CorpoRational can help you gain a much deeper understanding of:

• Market opportunities
• Existing customers
• Prospects
• Competitors
• Employees
• Industry trends
• Environmental or regulatory risks

We Help You Focus

Large market research firms research specific industries and generate standardized industry reports. The problem for most small businesses is that very few of them fit neatly into these industry categories. That’s where we come in. Instead of generating canned industry reports, everything we do is customized for each client. Effective marketing is all about targeting and focus. Better targeting means less waste, lower expenses, and higher profits.

• Conduct a comprehensive market opportunity assessment – Assess your markets and current market positions (market size and share of market, channels, growth trends, threats, and opportunities)
• Identify customer needs and determine which market segments hold the most, and least, attractive profit potential.
• Find out what customers and prospects think about your new customer service procedures, your sign-up process, your newest product, your new tag-line, your invoicing process, etc.
• Identify regulatory, political, and demographic trends that could create problems and opportunities for your business.
• Develop a thorough understanding of competitors – Who leads and who follows in this space? How much market share does each player have? What are their strengths and weaknesses? How do they differentiate themselves? How does their pricing strategy compare with yours? How do they market their products and services? How does their brand equity compare to yours?
• Identify opportunities to use your strengths and exploit competitor weaknesses.